TANDEM BLOGS

I was sketching out a customer journey map today and had to stop myself from drawing the usual funnel. You know the one, wide at the top, narrow at the bottom, a neat little diagram that makes us feel like humans move through life in straight lines. The truth is, they don’t. They never have.

In the fast-paced world of marketing, reusing old campaigns might seem efficient, but it can lead to diminished returns, a tarnished brand r