TANDEM BLOGS

The Trench is at full capacity. A November opening may be possible, but we can’t promise just yet. If you’re considering joining, now is the time to get on the waitlist. Trench is built for leaders who want rhythm, nimble support, and the traction that comes when collaboration replaces lone-wolfing it. Waitlist spots get first notice when new days open.

Our friend Robyn Coffman just launched a new Bible reading plan on YouVersion called Beyond the Mirror: Finding Your True Worth. In three days it helps you step past shallow reflections and root your worth in what is lasting and true.

Big ideas deserve more than a passing thought. The Funnel Sketch Journal is a simple one sheet to help you get what is in your head onto paper and see how it connects. Download it free or grab the tearaway pad for your desk.

You asked, we listened. LOE Bundles now last a full 365 days, giving you the freedom to use your sessions throughout the year while still keeping the steady rhythm that creates momentum.

Mac Schweitzer let us peek into her world through sketches, journals, and the raw beginnings of ideas. Together with Western Spirit Museum, we built an interactive exhibit that brings her process to life. Opening October 18 in Scottsdale, this experience will stay with you long after you leave.

Artificial Intelligence can spark ideas and speed up the work, but it cannot give you purpose. In our latest reflection, we talk about how to safeguard intention in a world that is moving fast toward automation.

ETW worked with Tandem through 90 minute sessions, half days, and a retreat. Together we refreshed their brand, built a new website, and launched new offerings. The result was clarity, momentum, and a trusted partnership (with muffins on the side).

The Trench is at full capacity. A November opening may be possible, but we can’t promise just yet. If you’re considering joining, now is the time to get on the waitlist. Trench is built for leaders who want rhythm, nimble support, and the traction that comes when collaboration replaces lone-wolfing it. Waitlist spots get first notice when new days open.

We’re so glad to welcome Odry as our new Marketing Manager. She brings the right heart and focus so we can keep serving our clients and grow at the same time.

I was sketching out a customer journey map today and had to stop myself from drawing the usual funnel. You know the one, wide at the top, narrow at the bottom, a neat little diagram that makes us feel like humans move through life in straight lines. The truth is, they don’t. They never have.

Walk through any vineyard and you’ll notice something: the vines never grow wild. Each one is carefully guided by a trellis. In business, your goals and initiatives are no different.

Ever sat through a design retrospective and felt like you were stuck in a never-ending loop of "what went wrong" without much clarity on...

...almost all of them ask me some version of, “How do I go viral?” They want the algorithm hack, the perfect caption, the magic prompt. But here’s the truth no one likes to hear

et’s be real—keeping your marketing engine running shouldn’t require building a small army or signing your life away to a traditional agency.

Our 90-Minute New Client Foundation’s Session is designed to meet you exactly where you are, whether you're laying the groundwork for something new or refining what’s already working. No generic advice, no one-size-fits-all playbook—just a deep dive into your business, with insights and next steps that actually make sense for you.

Between platform limitations, brand uncertainty, and a growing sense of frustration, their website remained a dream deferred.

Remote work isn’t just a fad; it’s the future. If you can’t handle it, your culture might be the culprit.

Here's the deal: New Year's resolutions aren't really my thing. I set big goals all year, and I've gotten pretty good at chasing them down.

Not into New Year’s Resolutions? That’s fine by me. I’m not here to guilt you into writing a list you’ll forget by February anyway. But let

"Just make it look like the Apple website." It sounds like a shortcut to sleek design, but copying Apple's style can cause a brand identity