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TANDEM BLOGS
The Customer Lifecycle Isn't a Funnel You Force People Through.
I was sketching out a customer journey map today and had to stop myself from drawing the usual funnel. You know the one, wide at the top, narrow at the bottom, a neat little diagram that makes us feel like humans move through life in straight lines. The truth is, they don’t. They never have.
Elizabeth Mead
Sep 23 min read
90-Minute Strategy Session: Foundations – A Strategy Built for You
Our 90-Minute New Client Foundation’s Session is designed to meet you exactly where you are, whether you're laying the groundwork for something new or refining what’s already working. No generic advice, no one-size-fits-all playbook—just a deep dive into your business, with insights and next steps that actually make sense for you.
Team Tandem
Apr 173 min read
Why Design by Committee Fails: Navigating the Minefield of Too Many Opinions
Learn why too many design opinions can become a disjointed mess that pleases no one and confuses everyone.
Team Tandem
Jun 19, 20243 min read
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