TANDEM BLOGS

I was sketching out a customer journey map today and had to stop myself from drawing the usual funnel. You know the one, wide at the top, narrow at the bottom, a neat little diagram that makes us feel like humans move through life in straight lines. The truth is, they don’t. They never have.

Our 90-Minute New Client Foundation’s Session is designed to meet you exactly where you are, whether you're laying the groundwork for something new or refining what’s already working. No generic advice, no one-size-fits-all playbook—just a deep dive into your business, with insights and next steps that actually make sense for you.

Here's the deal: New Year's resolutions aren't really my thing. I set big goals all year, and I've gotten pretty good at chasing them down.