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TANDEM BLOGS


The Customer Lifecycle Isn't a Funnel You Force People Through.
I was sketching out a customer journey map today and had to stop myself from drawing the usual funnel. You know the one, wide at the top, narrow at the bottom, a neat little diagram that makes us feel like humans move through life in straight lines. The truth is, they don’t. They never have.

Elizabeth Mead
Sep 23 min read


Micromanaging Much? How Executive Meddling Can Muddle Marketing Magic. (Say that 5x fast)
Micromanaging can stifle creativity and innovation. Discover how executive control might be holding back your marketing team.

Elizabeth Mead
Jun 14, 20244 min read


Introducing the Blended Marketing Tactics Guide
Don't fall for the myth of the magic bullet. Embrace the power of blended tactics and watch your marketing efforts soar.

Team Tandem
Jun 13, 20242 min read
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