Simply put, branding is how you show up and how people remember you. While many startups and small businesses view branding as a luxury, it’s actually the foundational context that shapes every interaction, builds trust, and ultimately determines whether your brand succeeds or gets ignored.
Strong brands are built with intention and maintained with attention.
It’s essential to regularly evaluate how your audience perceives your brand and make strategic refreshes as your business grows, the market shifts, or your offerings evolve. As a rule of thumb, check in on brand perception annually, and plan for a meaningful brand refresh every 3 to 5 years, or sooner if things feel out of sync.
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New businesses looking to define their identity from day one
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Existing brands ready for a refresh or complete rebrand
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Teams struggling with inconsistency across visuals and voice
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Founders who know their brand doesn’t quite feel like them anymore
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Primary Logo
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Sublogo / Wordmark
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Favicon
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Comprehensive Branding Guide (fonts, colors, tone, usage rules, and more)
Optional Project Scope Additions:
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Nomenclature Study
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Print Projects
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