DESIGN TEMPLATES

A refresh is when your core brand stays intact, but you update things like fonts, colors, tone, or visual style to feel more current or aligned. A rebrand is deeper. It may involve rethinking your name, messaging, positioning, and full visual identity.

Not sure which you need? That’s part of what we help clarify.

We offer Name Exploration as an add-on service. Naming is part strategy, part gut instinct, and part therapy. If you're considering a name change or need help naming something new, we’ll guide you through a focused, collaborative process to find the right fit.

Anyone who influences final decisions should be involved from the beginning. Period.

Branding gets bumpy when key voices are brought in after the work is already done. We recommend aligning your internal stakeholders early so we can co-create with clarity, not revise from confusion.

Yes, but beware of design by committee. Too many voices without clear direction can dilute the outcome and slow the process. We’ll help you identify who needs to be in the room and how to gather helpful input without derailing the project.

Great. We’ll assess what’s working and what’s not during the discovery phase. If we can build on it, we will. If it’s time for a new direction, we’ll guide you through that decision with clarity.

That’s totally okay. Branding often surfaces the tension between subjective preferences and objective strategy. We believe your personal taste matters, but we’re also here to advocate for what your audience needs to see, feel, and understand.

While there are plenty of designers who can make something pretty, we’re focused on making it pretty effective. That sometimes means gently pushing back when something looks good but doesn’t serve the goal. We’ll walk you through the why behind every direction so you can make decisions with clarity, not just instinct.