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Expanding the Vision Exponentially: The Back to Health Chiropractic Story

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Back to Health Chiropractic had a grand vision: expanding their practice from a modest 1,100 square foot office to an impressive 6,000 square foot facility. Already thriving through word-of-mouth, they recognized the need for a structured marketing approach to achieve significant growth and broaden their impact on community health. Despite initial reservations about marketing firms, they took bold steps towards structured growth planning. Here's how we helped them turn their vision into reality.


Challenge: Transitioning from Good to Great

Dr. Brian Hester, Founder of Back to Health Chiropractic, shared his experience:


"Had the pleasure of meeting/working with Elizabeth for the past 3 years. Very talented with attention to detail. Helped set our vision and strategy for our office to take it from generating 500k in sales to over a million. Always strive to do what's best for the client, and overall, you won't find a more awesome person in life or to work with. Can't say enough good things about Elizabeth."

Despite their success, Back to Health Chiropractic needed a comprehensive strategy to achieve its growth goals. They wanted to expand their services beyond chiropractic care to create a comprehensive health facility, but they needed guidance to bring this vision to life.


Solution: Strategic Planning and Comprehensive Support

Our partnership with Back to Health Chiropractic began with deeply exploring the business owners' ambitions. This revealed a vision for a comprehensive health facility extending beyond chiropractic care.


Here are the core areas we focused on:

1. Vision and Strategy Retreats: We conducted quarterly one-day retreats and a three-day vision retreat to set a clear and actionable roadmap for their expansion. These sessions helped align the team with the new vision and create a detailed plan for achieving it.

2. Brand Strategy Refresh: We revamped their brand to reflect their expanded vision, ensuring it resonated with their target audience and reinforced their new identity as a comprehensive health facility.

3. Marketing and Team Training: We provided training for their staff and supported the hiring process for their new in-house marketing team. This included customer lifecycle mapping, marketing templates, and social media templates to ensure consistency and effectiveness in their outreach.

4. Tactical and Creative Support: Our team managed the initial execution of their marketing strategy, later setting up frameworks for their in-house team to take over. We provided delegated tactical support, ghostwriting, event planning, and development of GTM campaign concepts.

5. Digital and Competitive Analysis: Conducting a thorough digital scorecard and competitive analysis, we identified areas for improvement and opportunities to stand out in the market.


Results: A Revitalized Path Forward

Through our collaborative efforts, Back to Health Chiropractic successfully expanded its facility and services, transitioning smoothly from a small practice to a large-scale health center. This structured growth planning not only increased their revenue from $500k to over $1 million but also positioned them as a leading health facility in their community.


Core Focuses Achieved:

  • Foundational Scorecard: Strengthened foundational processes.

  • Brand Strategy Assessment: A refreshed and resonant brand identity.

  • Competitive Analysis: Staying ahead of industry trends.

  • Digital Scorecard: Enhanced digital presence and engagement.


Expanding a practice requires more than just a larger space; it demands a strategic approach to growth and a commitment to excellence. The journey of Back to Health Chiropractic with Tandem Collaborative showcases the power of vision, strategic planning, and comprehensive support in achieving long-term success. This case study highlights the importance of aligning team efforts with a clear vision to drive impactful change and expansion.



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