The Funnel Sketch Journal

When I first started out as a consultant in 2008, I was working with hospitality groups, local government, and A/E/C firms. Lunches were where the best ideas flowed. I would pull out a special pen, grab a napkin, and start sketching. It became my thing. The architects loved it.

Fast forward to today and I am still sketching every single day. The napkins have been replaced by specialty notepads and my Remarkable, which is loaded with custom templates.

One of the tools I reach for constantly is a simple funnel sketch page.

I use it to help entrepreneurs think through an idea, map it visually, and see how it connects.

Not long ago Maddie said:

“You should make it possible for people to have that. I think they’d find it valuable.”

So we did.

The Funnel Sketch Journal is a one sheet printable sketch page you can use for any idea. It is simple, clear, and designed to help you get what is in your head onto paper.

You can download it for free.

My hope is that you get into the discipline of mapping your thoughts and aligning ideas to your customer lifecycle funnel (CLF).

Because I still find the CLF to be the strongest foundation strategy out there.

Download for Free

Elizabeth Mead, affectionately known as "EM," is an award-winning Tactical Strategist and a go-to consultant for organizations needing hands-on support in the trenches. When she's not crafting value-driven strategies, you can find her on her ranch, embracing what her husband calls "the pace of choice." It’s a lifestyle that reflects her love for solitude, the beauty of nature, sipping coffee from a rocking chair, riding quads with the kiddos, singing with her pal Joey, slow-cooking farm-fresh meals, and losing herself in a great book.